Car branding

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When you buy a car, do you ponder about the ads on it? The carbrand itself and all the stickers and text here and there? How much do you get for it? What is the value?

You get nothing? The carbrand itself I understand, but why do we let the ones who earn billions on us use us as free advertisers? I’ve sent a few questions to some organisations where I’ve asked if they want to advertise on my car, for free. If anyone does I’m gonna rip off the ads from the company I bought the car from and replace them.

I’d like to rip off the carbrand itself as well, I don’t get any money from Toyota so why should I drive around showing off their product? It would be fun to find a cool sign to put there instead, I’m not sure how the police will react though. They use it actively when they are reporting or following cars, I can here them on the radio following me ; “we’re following eh uh silver postman pat vehicle, brand is eh batman? It seem to be sponsored by eh SOS Children?”.

Maybe I should go for an Entrecard spot on my car? hehe

Just a thought.


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Øyvind Lasse Høysæter

Born in 1971, fell in love with computing in 1983 because of Sinclair's masterpieces. Continued on the magic surrounding the C64, Amiga and moved to the PC world in 1990. Loves science fiction, programming, astronomy, my family and my job. (developer) :)

5 thoughts on “Car branding

  • 12 June 2008 at 11:37
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    thats an interesting way to look at things

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  • 13 June 2008 at 13:08
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    I feel the same way about clothing with designer labels on it. I love the thought of putting my own labels on cars though. Oh wait, think what proud grandparents might do, ugh!

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  • 15 June 2008 at 18:54
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    A lot of people don’t seem to like advertising.. but I love it. If I could get a company to pay me enough money to put a logo on my car, and for me to never have to worry about gas/making payments on the car… hell yes I would do it. I mean, really what inconvenience does that have? None. Except whining people who don’t want to see ads, but screw them. It isn’t really hurting them in any way.

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  • 16 June 2008 at 1:41
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    @ Debbie: My thoughts exactly. It’s amazing that we pay the brands to do their advertising for them.

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  • 20 August 2008 at 19:13
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    I find the majority of people choose their car based on “branding”. Brand loyalship means alot these days, which is why folks by Mercedes-Benz… you think it’s for quality? Lol.

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