A 55 million dollar logo|300 millioner for denne logoen

Skrevet av

[fusion_builder_container hundred_percent=»yes» overflow=»visible»][fusion_builder_row][fusion_builder_column type=»1_1″ background_position=»left top» background_color=»» border_size=»» border_color=»» border_style=»solid» spacing=»yes» background_image=»» background_repeat=»no-repeat» padding=»» margin_top=»0px» margin_bottom=»0px» class=»» id=»» animation_type=»» animation_speed=»0.3″ animation_direction=»left» hide_on_mobile=»no» center_content=»no» min_height=»none»][lang_en]
Take a good look at this logo, the design company Grow spent 2 years on developing this logo, can you believe that? It will cost our postal service over 55 million dollar to implement it.

(C)2008 Posten Norge AS

Other design companies in Norway feel sad, and think that our postal service deserve a logo with more weight and tradition than this simple logo.

Our postal service do this to be more seen when they now will try to compete on the abroad market. I buy that, but 60 million dollar for this logo and 2 years development? I can’t put that aside. I sincererly mean that one can get a better logo design on the net for 40-70 dollar, and delevered a few days after the order. Why on earth did it take two years?

And by the way, I can’t resist to ask ; were these guys inspired by Star Wars and the Death Star?

Or Saturn’s moon Mimas?

The reason I am extra irritated by the usage of money in Posten, is that it is not long ago our government approved a lay down of 120 of our 300 post offices. This to cut costs.

650 employees lost their job. Did they do this just to save money for this logo?

Sources
AP
AP
BT
DB

[/lang_en]
[/fusion_builder_column][fusion_builder_column type=»1_1″ background_position=»left top» background_color=»» border_size=»» border_color=»» border_style=»solid» spacing=»yes» background_image=»» background_repeat=»no-repeat» padding=»» margin_top=»0px» margin_bottom=»0px» class=»» id=»» animation_type=»» animation_speed=»0.3″ animation_direction=»left» hide_on_mobile=»no» center_content=»no» min_height=»none»][lang_nb-no]
Ta en god titt på denne logoen, designfirmaet Grow brukte 2 år på utvikle den, kan du tenke deg? Det vil koste over 300 millioner å implementere logoen i Posten.

(C)2008 Posten Norge AS

Andre designfirmaer er lei seg på vegne av Posten, de mener en slik tjeneste fortjener en logo med mer tyngde og tradisjon, ikke en simpel logo som dette.

Posten utfører denne endringen for å kunne markere seg bedre i utlandet, det forstår jeg godt – men 300 millioner for denne? Jeg mener bestemt at man kan kjøpe bedre logoer og få dem levert dagen etter, pr Paypal for 40-70 dollar. Hvorfor har det tatt 2 år på å utvikle denne?

Forresten, jeg kan ikke dy meg, er logoen inspirert av Star Wars og dødsstjernen?

Eller Saturns måne Mimas?

Grunnen til at jeg er ekstra irritert er at det ikke er mange årene siden Posten fikk lov fra Staten å legge ned 120 av 300 postkontorer. Kun for å kutte kostnader.

Over 650 ansatte i Posten mistet jobben. Var alt dette et ledd i et spareprosjekt for å få råd til en logo som dette?

Kilder
AP
AP
BT
DB

[/lang_nb-no]
[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Kommentarer

11 kommentarer til “A 55 million dollar logo|300 millioner for denne logoen”

8. september 2008

Viv

I agree with you that this seems like an exorbitant amount for what is surely a very simple logo design! Not long ago, here in the states, our post office got into trouble. Although our postal service was excellent, they began spending too much money promoting what a good job they were doing, and even sponsored the Olympics four years ago. This put them in a very bad light. They then had to cut back on costs and layoff employees, and the postal service here has suffered as a result. I think sometimes the focus is entirely on the wrong things. It should be excellent service and the hard work of the employees that is the focus, not fancy logos and public relations.

Svar
8. september 2008

Martin Kaspersky

That is actually really ridiculous, and a huge waste of resources. And I agree, it doesn’t even look that good, and doesn’t stand out like a postal logo should. When I think of Germany’s Deutsche Post logo, it is bright yellow, simple, traditional, and can be seen whenever you are trying to find a post office, or box.
Thanks for the post!

Svar
9. september 2008

Beamer

It makes you wonder some time just what the hell are the folks running the show, thinking when they pull a stunt like that. It seems governments are great at spending lots of money to accomplish very little. Quite a crazy story.

Beamer

Svar
9. september 2008

Marie

LOL, that is totally insane…2 years to come up with this logo design?
I could have done this in less than 1 hour for much less!
It does look that some of their inspiration came from the Death Star 🙂
Here’s hoping the new logo will work well for the postal service and they get their money’s worth.

Svar
9. september 2008

Ren

Try looking up «pokeball». 🙂

Svar
9. september 2008

Uri

I think the Israeli postal service logo is cool:
http://www.thecom.co.il/files/atircleFiles/11707629674447.JPG

Svar
9. september 2008

oyvind

@Ren Lol yeah that was funny.

@Marie I was actually thinking of you on this, you would do a much better one.

@Uri I agree, that is a nice logo. With pure thoughts behind it.

Update : Now they are in trouble, check out this logo 🙂

http://www.sifma.org/Conferences/2007/epdaGovSummit/graphics/lch.gif

Svar
10. september 2008

RennyBA

I do agree with you and share your frustration. The result seams to be very costly and for very little use. I don’t think the rest of the world will associate that logo with a mail company.

Svar
11. september 2008

Derly

Well it’s a real shame this is happening, innocent people having to pay the price is so horrible to me. The prioritties of governed states these days rely on money alone and their people will always come second. In my country the employee costs are great as well since 2000 and well Its an outrage. A stupid logo, because I have to admit the logo doesnt seem as imppressive as the amount of time spend on it, is not worth what it caused.

By the way thanks for your visit =D

Svar
22. september 2008

David Alexander

I remember hearing of $100,000 spent on a logo when two hospitals in New York City (NYU Medical Center and Mount Sinai merged (in fact I was there at the time and heard it from good sources). The logo result was simply the name of one institution directly above the name of the other institution – hey, I could have done that, but not for the $40 you mentioned – it would have cost maybe $200, OK? There was also a story that the chairman of those boards (or at least one of the boards) was closer to one hospital than the other and was tired of traveling back and forth.

Sorry, however, for the 55 million. Perhaps as a consolation prize your logo could be entered in Guiness Book of World Records as the most expensive logo ever. Good idea?

Svar
19. oktober 2008

50 Dollar Logo Stan

Spending over 55 million dollars and two years is good and bad. Good for the designers and bad for everyone else. Of course some of the two years was probably spent doing research…like watching Star Wars!

I think there are a lot of great options for companies of all sizes via the Internet. I do not see a major postal companies spending 50 dollars for a logo, but they could most likely get the same result by spending under ten thousand dollars. I have seen people like the guy who created the A&E logo advertise on the net.

Funny post!

Thanks,

Staniel

Svar