I did it! I have implemented OIO Publisher on my blog, this is awesome.
I’ve used this tool many times on blogs I wanted to advertise on, and I really liked the tool – its very easy for advertisers to use and you can get weekly statistics on mail on how the ad perform. But I thought this was for large sites only so I hesitated to implement it myself.
Then.. This week Graham at Entrecard announced a partnership with OIO-Publisher, for its 2.0 release! It was previously only for WordPress but now you can use it on blogger an other platforms as well.
The exciting news is that Graham has managed to add Entrecard Credits as an official form of payment, publishers can sell blog reviews, text links, inline ads, RSS inserted ads, 125×125 ads and custom stuff.
Text links can be nofollow or follow, if the publisher allows both – the advertiser can choose between them. The publisher can also set an extra fee for the nofollow link if wanted. It has lots of other great features as well, its a whole adserver-system!
Check out the announcement at entrecard.com/blog/?p=558″>.
At first, when I read the installation documents, I thought it seemed difficult to implement it – but I did it in 2 minutes!
– Registered at OIO
– Purchased the WordPress plugin (with a coupon code from Entrecard to get a $17 discount)
– Uploaded the plugin, activated it – Followed the instructions to activate Paypal and Entrecard – Easy!
– Created a 1×3 zone for my sidebar and added the code. (You can choose between php and js code)
– Choose the price (USD/EUR/etc/EC factor)
– Then I submitted my site to the Marketplace at OIO.
Once implemented you can finetune it by setting several parameters, like rotation factors, Ad queue length, ad appearance, number of default ads and methods and lots of other settings. It also has a
template editor for the different pages.
With OIO you get lots of other stuff I haven’t had time to look into, there is a function for connecting posts to discussion groups on OIO, that looks interesting.