DNBs new 17 million logo

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]As you know I love news on how much companies use on creating logo. Today DNB (The Norwegian Bank) is launching its new logo, 17 million NOK ($3 million) for this one:

And it will cost 200 million NOK ($36 million) to implement it. Awesome? I wish I was a logo-designer. Is it the Decorum Expanded font?

As always I compare new logos with all, and the first thing that comes to mind is these ones:

[/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]